Neal McKenna

student entering college

Why Law Firms Should Offer Scholarships

Across the U.S., there are thousands of law firms offering scholarships to talented students who are struggling to pay their way through college. As the cost of college reaches an all-time high, U.S. borrowers altogether face a record $1.5 trillion in outstanding student debt and the average borrower from the Class of 2018 graduates owing over $28 thousand. By offering scholarships, law firms are taking leadership on the student debt… Read More »Why Law Firms Should Offer Scholarships
Mobile billboard for lawfirm

Marketing Tips For Lawyers Who Are Too Proud To Market Themselves

The legal profession is one of the most competitive professions, where the winners in gaining new business are often the best at something that is not taught in law school — marketing themselves. When I saw this “mobile billboard” on the top of a pick-up truck heading up Madison Avenue in New York City, I thought about how brilliant of an ad it was. It was a sculpture of that… Read More »Marketing Tips For Lawyers Who Are Too Proud To Market Themselves

6 Common SEO Mistakes That Law Firms Make

If I ask you who first coined the phrase “search engine optimization” (SEO), most would guess it was a computer engineer or a data scientist.  Few would guess it was a lawyer. But in fact, it was a lawyer by the name of Bob Heyman — he was one of the first to manipulate website text to help content place in search engines and then coined the phrase “search engine optimization.”… Read More »6 Common SEO Mistakes That Law Firms Make